Monday, March 4, 2013

How Are Things Down UNDERwear?

The other day on KRBE, I came in on the tail end of a conversation that they were having about buying underwear for men.  From what I could figure out, I think some of them were surprised at what someone would pay for a pair.

It also got me to thinking about the fact that during the Super Bowl, Calvin Klein did a commercial.  Who were they targeting?  Men or women?  Judge for yourself.

And recently, Ellen launched an underwear line and had a contest to find her model.  Mike was the winner.

And a discussion about underwear wouldn't be complete without an aussieBum video.  They recently launched they're  'BILLY' Range line.  According to a comment on their Facebook page, this new line is selling really well.

Locally, Bayou Beau Underwear has been making great strides in penetrating the men's underwear market.  In addition to make great underwear, they are also big supporters of local non-profits.  They're always willing to get their models to be at events.

And while we're on the subject of underwear, don't forget to mark your calendar for National Underwear Day which is August 5, 2013.  Here's a video from the 2007 event.

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